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A Captcha Alternative for Publishers

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first_imgAs if there weren’t enough distractions on the Web, captchas have long caused annoyance for both Internet consumers and content creators. Meredith Corp. found an alternative for weeding out bots and quantifying consumer interaction with Solve Media, a performance-based brand advertising business.Solve’s product portfolio includes pre-roll type-in advertising, a model that has readers key in a simple ad message to access content, polls, etc. Meredith’s SVP of digital media Andy Wilson discusses why the publisher began to work with Solve almost two years ago, “We were having problems with spam getting through in a couple of our voting spaces, and we started having to use the captcha; the solution just wasn’t working. Our audience was getting very frustrated, so we decided to give Solve a try.”Though Meredith was concerned there would be a negative audience reaction to the new technology, Wilson says the changes were welcomed by consumers. “It solved our problem, but also gave a better consumer experience. And with that, our engagement rates went up. We ended up with more votes and with more people participating in the program. We also started a new advertising revenue stream,” says Wilson.Ari Jacoby, CEO of Solve Media, says products are sold on a cost per engagement basis. He also says his company is on the premium side of the ad business, “We know that premium advertising is immersive, emotive on the brand side, that delivers the kind of experiences that brands really want, is advertising that we can all really get premium prices on. Premium prices preserve great journalism. Whereas remnant prices, we know what that leads us to.” Wilson further explains Solve’s revenue share model, “So on our site, there will be an advertising message that plays, either in a video or static ad impression, with an slogan and that will be what the user is required to type in to bypass or prove that they are not a computer. So everyone of those you can sell them by Solve, which has been done in the past; or you can sell them on a CPM basis.” The extra dollars are reinforced by audience engagement. According to Wilson, Meredith receives five to seven million “type-ins” on a monthly basis.last_img read more

VIDEO Watch WHS Winter Track Highlights At Boston University

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first_imgWILMINGTON, Wilmington High School’s Boys & Girls track teams recently competed against at Boston University. Wilmington’s team fell to Wakefield, but it wasn’t all bad news — Emma Garrity qualified for states in the 600m; Kevin Elderd qualified for states in the 1000m; Tyler Thomas qualified for states in the Shot Put; and Gregory Adamek qualified for states in the mile.Watch highlights courtesy of Wilmington Community Television:——(NOTE: Cover photos is from Athletic Director Tim Alberts via Twitter.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com. Share this:TwitterFacebookLike this:Like Loading… RelatedBenoit, Hill, Mastrorilli, Packer, Palmer, Stokes, & WCTV Honored At WHS Senior Athletic Banquet (with VIDEO)In “Sports”VIDEO: Wilmington Library Holds Successful End Of Summer BashIn “Videos”VIDEO: WHS Girls Lacrosse Team Celebrates Its SeniorsIn “Videos”last_img read more

Army deployment an imperative in Gazipur Khulna polls BNP

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first_imgRuhul Kabir RizviThe Bangladesh Nationalist Party (BNP) on Sunday urged the authorities to deploy troops in the Gazipur and Khulna city corporations’ elections slated to be held on 15 May.“The election commission is saying over the past couple of days that it will not deploy troops in Gazipur and Khulna mayoral polls. On the other hand, it is planning to use electronic voting machine although the people have no interest in it,” Rizvi told a media briefing at the party’s Naya Paltan central office.“So,” he went on to say, “Doubts are cropping up if the commission at all wants these two civic polls to be free and fair.”Read more: Quader says EC doesn’t have authority to deploy armysThe senior leader of the country’s principal opposition political party further alleged that the desire of the Awami League government is often reflected in the remarks and speeches of many senior officials of the election commission.Fearing that the commission “might be planning to hold the mayoral polls as per the government-fixed formula”, Rizvi alleged, “A level-playing field has been ensured in neither of the city corporations as yet.“Ruling Awami League’s terrorists are showing off strength brandishing illegal arms openly whereas the commission has taken no initiative to recover the illegal arms there,” he alleged.“On the other hand,” he continued, “Opposition BNP activists can’t even sleep at their houses, not to speak of holding rallies and mass-campaigns.“Given the circumstance, troops deployment is an imperative in the Gazipur and Khulna mayoral polls as the regular law enforcement agencies are working as a partisan force of the ruling quarter,” he added.last_img read more